The same can be said of you as an individual. You need a search presence. Your résumé should be online, because you never know when a job might come by. When you sell your house or car or golf clubs, you’ll want them to be where they can be searched and found. As we’ll discuss at the end of the book, without a Google shadow, old friends (and girlfriends and boyfriends) will never find you. Today, if you can’t be found in Google, you might as well not exist.