Google defines what your web presence should be. Of course, you need a web site. Who doesn’t? But don’t look at your site as a place where you get your message across. Don’t obsess on a fancy home page and a path of navigation you want users to take (and please don’t play music when I get there). Remember that many or most people won’t see that home page. Most will likely come to you through Google after they ask a question. he question is: Will you have the answer? hat’s how you should think of your site: answers for every question you can imagine, each on a page that is clearly and simply laid out so both Google and busy readers can find it and figure it out in an instant.