Based on a discussion of the terms “digital competence” and “media competence” this paper presents challenges of designing virtual learning arenas based on principles known from weblogs and wikis. Both are personal publishing forms that seem promising in an educational context. The paper outlines a learning environment designed to make it possible for individual users to organize their own learning environments and enabling them to utilize web-based forms of personal communication and publishing as part of a collective. This is done within a broader context which critically explore the pedagogical and conveying potentials and limitations of digital technology.