Geeks are the knowledge workers who specialize in the creation, maintenance, or support of high technology. They have Job titles like programmer, product manager, project manager, quality assurance engineer, System designer, System architect, program manager, technical writer, help desk technician, deployment specialist, trainer, network manager, Web designer, database administrator, desktop support technician, or telecommunications specialist. Some of them may carry titles like chief Information officer (CIO), chief knowledge officer (CKO), chief technical officer (CTO), development director, operations managet, and, on rare occasions, chief executive officer (CEO).

In short, geeks are the highly intelligent, usually introverted, extremely valuable, independent-minded, hard-to-find, difficult-to-keep technology workers who are essential to the future of your company.