Social reading is starting to make inroads into the production segment of the publishing world, which has begun to implement platform- wide social functionalities in an effort to synergise with readers whose need to act socially is encoded into their reader’s DNA. Reading has always struck up social reaction, in the sense that readers have always wanted to transmit to other readers their impressions, feelings and evaluations of what they read, and this constitutes an implict part of the reading process. Yet while in the analogical universe such transmissions were restricted to very small circles, such as traditional reading clubs, in the digital universe of globalised communication the outreach for such transmissions can be worldwide. This obviously affects the conditions in which digital readers set about reading books, but it also affects the conditions in which publishing houses offer digital books to readers. In this new social reading paradigm, visibility of texts for sale and easy searchability become extraordinarily important, given the capacity of readers to penetrate general and specialised social networks and recommend the titles they liked or criticise the ones they did not.